Case Study 1

Business Type - Upscale Rehab Center
Business Location - Malibu, CA
Video Type - Live Action
Campaign Goals - Reduce Cost Per Call
Time to Completion - two weeks
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Summary – Our Client has an in-house marketing team that continually improves their online marketing campaigns. Knowing that video is on the rise, and that they couldn’t afford a six-figure website redesign to rival their competition, they turned to Explainer Media to create a live action explainer video that could differentiate them from the competition.

The Video Story - We aimed to create a video that would connect with users emotionally and drive them to take one action – call, today. Using a blend of actual footage of the facility and stock footage, we created a 2 minute video that gave users a reason why they should choose our client’s facility.

Results - On the first day of going live with the video cost-per-call was reduced by 30%. 75% of all viewers watched the video to completion and within two weeks (and several thousands of visits) the cost-per-call was reduced by 42% saving our client six figures annually. More importantly, the conversion rate of call to intake was improved by 250%.

Case Study 2

Business Type - Online Education Portal
Business Location - Nationwide
Video Type - Animated Explainer Video
Campaign Goals - Reduce Cost Per Sale
Time to Completion - three weeks
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Summary - Our client provides a financial service to consumers looking to lower their debt. With paid search advertising being the main vehicle for leads, our Client wanted to find a way to grow their business without increasing their paid search budget. Our client utilizes heat map tracking and mouse recording to better understand their site visitors and to consistently improve online conversion rates.

The Video Story - We created an illustration style that was unique to our client and one that would be received well by all audiences. The script was the magic sauce that would not only differentiate our client from the competition, but one that would make the users feel comfortable submitting their confidential contact information online.

Results - Using Google Content Experiments (A/B testing) we tested a variation of the landing page being used without the video vs. with the video. The variation with our animated explainer video converted 128% better than the variation without the video, saving our client thousands daily.

Case Study 3

Business Type - Financial Services Company
Business Location - Nationwide
Video Type - Animated Explainer Video
Campaign Goals - Reduce Cost Per Lead
Time to Completion - two weeks
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Summary - Our client provides a financial service to consumers looking to lower their debt. With paid search advertising being the main vehicle for leads, our Client wanted to find a way to grow their business without increasing their paid search budget. Our client utilizes heat map tracking and mouse recording to better understand their site visitors and to consistently improve online conversion rates.

The Video Story - We created an illustration style that was unique to our client and one that would be received well by all audiences. The script was the magic sauce that would not only differentiate our client from the competition, but one that would make the users feel comfortable submitting their confidential contact information online.

Results - Using Google Content Experiments (A/B testing) we tested a variation of the landing page being used without the video vs. with the video. The variation with our animated explainer video converted 128% better than the variation without the video, saving our client thousands daily.

We’re ready when you are…

Start a dialogue by filling out a form or calling Explainer Media today. We can walk you through the process of creating an explainer video for your business and answer any questions you have.