F.A.Q. Your Questions Answered.

What is an Explainer Video?
An Explainer Video is a animated demo video, usually 1-2 minutes long, that summarizes what a company offers and addresses any concerns that a website visitor may have.
Who will be looking at my explainer video?
Explainer Videos are usually placed on a website, either on the homepage or next to a form or sign-up button. We’ve also seen a great deal of success out of promoting these videos through social networks like Facebook and Twitter.
What are the benefits to having an explainer video?
There are a number of benefits to having an Explainer video. Check out our list here.
Do we need to meet face-to-face to get the Explainer video done?
We love meeting face-to-face and would champion the idea if the opportunity presented itself, but it wouldn’t be required for us to produce a video that you love. We’re also fans of Skype, Google Hangout, and other video chat services.
What types of explainer videos do you create?
There are several types of Explainer videos. You can view a short list here to get a general feel for what’s available. In some cases we use more than one style in a video if the script permits. If you don’t know what style is right for you, we can help and justify a specific style to achieve the best results.
Who is Explainer Media?
Explainer Media was founded by internet entrepreneur Truman Hedding in 2012.
How do I get started?
Getting started is super easy and begins with a free phone consultation. We want to get on the same page and spark your interest with a few ideas.
Can I resell Explainer Media videos?
We do offer a lucrative partnership program that has many levels. Use the form here to learn more about reseller opportunities.
Where are the videos made?
In the USA baby! Our videos are made in-house. We do not outsource our videos.
Why choose Explainer Media?
Explainer Media is a perfect blend of direct-response online marketing and seriously talented illustration and animation. Collectively, we carry 15 years of internet marketing experience, 30 years of TV commercial production experience, and 15 years of animation experience.
Do you have an affiliate program?
Absolutely. Give us a call and we’ll go over the details.
Do you offer an NDA?
We are more than willing to sign an NDA. Contact us today and we’ll make sure your secret is safe with us.
What is A/B testing? Why would I be interested in testing my video?
Let’s say you have two great ideas for how something should be said. With A/B testing, we use analytics to serve up those two ideas and track conversions for each idea to define a winner. A/B testing can be done at the video or page level.
Does Explainer Media provide A/B testing?
We do offer A/B testing on both the video and page level.
Can I get a discount on multiple videos?
We do offer discounts on volume purchases.
Are we expected to pay the full price of the video before the video is completed?
Payment terms are 50% due at the start of the project and 50% due upon final approval.
How is the price of a video determined?
The price of the video is dependent upon several factors such as length and style to name a few.
What forms of payment are accepted?
We accept checks, bank wires, and credit cards.
How many times can I revise the video?
The cost of your video includes one revision to the storyboard and one revision to the style samples that are provided in the first phase.
How long should my video be?
We find that one minute is the sweet spot, with some videos achieving great results at a minute and a half.
How does the process work?
Our process is quite simple with you playing a big part in approvals along the way. Click here to learn more about it.
How long will it take to receive my final video?
General turnaround time on our videos is about 4 weeks. We offer a paid service to have your video done in as little as 1 week and some videos can take longer than 4 weeks. We’ll give you a definitive answer on the EDOC before you make payment.
What happens if we change our mind while the project is still in progress?
At the end of the day we do want you to be happy. We have an approval process that is built to make sure we’re on the same page. Click here to learn more about it.
What if I don’t like the voiceover provided?
We work with hundreds of voiceover artists and we’ll get on the same page as you from day one regarding the tone and style of the voiceover for your video. Based on the direction given at launch we’ll provide you with several options. Until you’re happy, we’re not happy.
Does Explainer Media write the script, or will I be required to provide you a script?
You can write the script yourself, however, the script is the single most important asset of your video and we’d highly recommend letting us take part in the script writing as it’s our best strength and is one of the differentiators between our company and other explainer companies. If you pay us to write your script you’ll still play a part in the creation and you’ll have final approval before proceeding to animation.
Can we use our own visuals?
If you’d like to play a part in the actual images that are used we’d be more than happy to work with you.
Who chooses the background music?
The music choice has a big impact on the video. Once you’ve filled out our questionnaire and we’ve had an opportunity to brainstorm with you, we’ll present you with several music options for your video.
How many revisions do we get?
Our main goal is to create a video that you and your site visitors love. We have a slew of built-in protective measures to ensure that we accomplish this goal. You’ll have one revision at each stage: script, style, and storyboard. Any additional revisions will be quoted prior to making changes. Remember, you’ll have approval on the script and we’ll provide you with a storyboard so you’ll have a good understanding of what to expect when we review the animation together for the first time.
If we provide you a script, will Explainer Media modify it so we can achieve the impact we want?
Yes, this will cost the same as us writing the script.
Will my video play on a mobile device?
Absolutely. We’re big fans of mobile marketing and each of our videos will be multi-device friendly.
What type of format will I receive my video in?
You will receive your video as a .mp4 with H.264 compression once we receive final payment.
Where is the best place to host my video?
There are a number of video hosting solutions that we recommend such as Vimeo, YouTube, Wistia, VidYard.
Does Explainer Media host my video, or will I need to host it myself?
We can host your video for you or you can host it yourself. It’s up to you.
How do we add the video to our website?
Adding videos to your site is super easy. We can host the video for you and provide you with the embed code or you can host the video yourself. We also offer a paid service for advanced implementations such as A/B and Multi-variate testing.
Are videos available in multiple languages?
We can provide a voiceover in multiple languages. Contact us today to learn more.
Can we get the source files of the video?
We will provide you with the .mp4 as the final product. If you’re interested in the actual files that make up the video we can discuss special pricing.
Do you use templates?
We have an amazing team of animators and illustrators and we prefer to create our videos from scratch.
Who owns the rights to the video?
Once we receive final payment you’ll own full rights to the video. We will retain rights to show your video in our portfolio unless agreed upon prior to signing.

Have more questions?

Creating an explainer video is one of the funnest things you’ll do with your company. Start by contacting us today to schedule a quick call.